If you think there is only one career option available in marketing, think again! Like in any other corporate profile, marketing is also undergoing a sea of changes. The changes are happening in two fronts. The old and traditional marketing practices are dying out fast with the advent of AI driven, digitised world. And secondly, the emerging sectors and start-ups have already challenged the old ways marketing managers used to work. So, how to cope with the changed situation?

 

This has forced the b-schools to revise and redesign their marketing curriculum to align with the industry requirements. But most importantly, you need to find your bent of mind and your niche to build a successful career in marketing.  Here are a few marketing courses after graduation available to you.

 

IT Marketing: The IT marketing managers are specially trained to sell IT products (software, applications). You can enrol for a PG Diploma in marketing and choose to specialise in IT based on your interests. You can gain an edge as an IT marketing manager if you have a technical background. 

 

Advertising Communication: If you want to explore the thrilling world of advertising, you can choose to specialise in advertising Communication. The program in Advertising Communication  is recognised by the Association of Indian Universities (AIU) and aims at delivering comprehensive understanding on effective communication through traditional and modern media. As a student of advertising communication, you’ll learn to identify challenges and plan effective communication plan of an organisation in various media to maximise brand visibility. 

 

Digital Media Marketing: The focus of the marketing industry has already shifted to the digital platform. And, they are demanding new age marketers to leverage the potential of digital medium to promote their brands and products. It may help you to learn that digital media marketing is  growing at a pace of 25-30% in India and is one of the major job creators in the economy. 

 

Social Media Marketing: As a social media marketing manager you’ll be responsible to represent the organisation on social media - promote its products and services, engage existing audience, chase potential customers, and maintain brand reputation across the platforms. You will plan their social media activities and oversee its execution. You can choose to learn PGDM in Marketing that offers specialisation in social media.   

 

Marketing managers are responsible for driving business and increasing market share of the organisation. The marketing managers are responsible to work with and around the different teams/departments to maintain harmony at every stage for smooth functioning of their marketing plans. They are excellent planners, strategists, and driven professionals who are skilled to understand the market and leverage the changes for the benefit of their organisation. 

 

Studying marketing courses after graduation will depend on your career goals. Marketing managers enjoy exciting career growth within an organisation and can even reach to the top position with the core strategic group. Courses in marketing are designed  to grant you the knowledge and the skills that will assist with long term career growth.